Aline is our new CMO and brings plenty of marketing experience from large international companies. The world of sports is nothing new to her either. A pretty good fit. Because simply marketing sports would probably never be enough for Aline.
She prefers doing them herself. And not necessarily in reasonable amounts.
Her big passion is ultra trail running. Aline competes in UTMB World Series races, voluntarily spending hours running across mountains, trails and a serious amount of elevation. While others proudly post their 15,000 steps after a hike, Aline is probably just getting warmed up.
That kind of endurance doesn’t come completely out of nowhere. Aline is a certified nutrition coach and is deeply interested in what the body and mind are capable of. With ultra trail running, she simply puts it all to the test herself. Research on a living subject, basically.
Where exactly she calls home is a little harder to answer. Originally from Belgium, she has spent most of her life in Switzerland, lived in Italy along the way and now lives in Vacallo, right by the border. Apparently, she doesn’t just collect kilometres, but countries too.
And when things get tough along the way, her positive attitude probably helps. Aline considers optimism one of her greatest strengths. Pretty useful during an ultramarathon. Definitely more useful than “I can’t go on.”